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    首頁 - 大數據 - 新浪微熱點大數據研究院成立
點擊:60        時間:2019-07-02 09:31:41

  中新網上海新聞6月30日電 新浪微熱點大數據研究院日前正式宣布成立,研究院將致力于對媒體傳播大數據核心技術的研發。

  對媒體傳播大數據的深入研究和挖掘,對社會生活、社會治理、經濟運行都具有重大的意義。然而,媒體傳播大數據是真正意義上的“大數據”,其數據之大、增長速度之快、結構之復雜,遠勝于其他結構化數據。雖然近年來已有越來越多的專家、科研院所、企業致力于媒體傳播大數據的挖掘和應用,但目前所實現的目標仍是有限的。這些問題的突破,不是依靠某一個人、某一所科研院所或是某一個企業能夠解決的問題,而是需要集合社會各界的力量去共同探索。

  基于此,由新浪微博投資的上海蜜度信息技術有限公司成立了“新浪微熱點大數據研究院”,以上海蜜度旗下微熱點、輿情通、鈾媒等主要產品線的媒體傳播大數據及技術開發能力為依托,以數字化、網絡化、智能化發展機遇為契機,號召、集合計算科學界和社科界知名專家學者,協調各方資源,共同在媒體傳播大數據領域進行有效的研究和嘗試。

  新浪網首席信息官王巍出席研究院成立儀式并致辭。他表示,在充分感受到來自大數據和人工智能的蓬勃活力前提下,我們也不應忽視其發展中仍存在的挑戰與問題;如何通過自動化、數字化、智能化來結構性地解決新聞生產效率、服務質量和運營效率低下的問題,值得我們思考。他說,如何平衡數據、算法、人工智能三者之間的關系,使三者形成良性循環也是新聞行業需要思考的;利用人工智能為媒體的采編播全流程賦能,將是媒體未來發展的重要方向。

  新浪微熱點大數據研究院執行院長劉益東介紹了研究院的基本情況,研究院將通過搭建學術平臺、開展產學研項目合作、人才培養等模式推動媒體傳播大數據在云計算、大數據、人工智能、全媒體融合、區塊鏈等領域的新技術、新業態、新模式的發展,最終形成大數據——深度學習——分析模型——場景應用的良性發展。

  成立儀式上,新浪網與新浪微熱點大數據研究院還簽訂了戰略合作協議,雙方將合作打造基于全網發現熱點、協助選題、專題追蹤及深度數據分析、一鍵式分發等功能的數據新聞生產平臺。


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